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Saturday, September 28 • 11:10am - 11:45am
Lemons on the Edge of the Internet: Technological Convergence and Misleading Advertising in the Provision of Internet Access Services

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This article investigates the causes, consequences, and possible remedies to the problem of misleading advertising in the provision of broadband Internet access services. Network performance measurements from OECD countries between 2007 and 2012 document a significant increase in the variability of broadband infrastructure quality, which helps explain growing demand for technologies and policies that counteract information asymmetries between network operators and end users. A cross-country analysis documents the negative association between quality uncertainty and variations in digital infrastructure quality. The analysis suggests public policies and business models that promote market transparency can enhance the efficiency of the broadband access market on the edge of the Internet and stimulate incentives for the diffusion of next generation platforms. 


avatar for Prof. Terry Flew

Prof. Terry Flew

Assistant Dean (Research and International Engagement), Creative Industries Faculty, QUT
Terry Flew is an international recognised leader in media and communications, with research interests in digital media, global media, media policy, creative industries, media economics, and the future of journalism. | | He is the author of Australia’s leading new media textbook, New Media: An Introduction, which has sold over 15,000 copies over four editions (2002, 2005, 2008, 2014). He is also the author of Global Creative Industries... Read More →


Saturday September 28, 2013 11:10am - 11:45am
GMUSL Room 221

Attendees (15)